User Research fundamentals COURSE
Master User Research Fundamentals and Develop Strong Research Skills
Course overview
Are you new to user research and eager to acquire essential skills for hands-on user research? Our live, real-time course is designed for individuals with no prior user research experience, offering a comprehensive introduction to the fundamentals.
This course is built around two modules that can be taken as an intensive, all-inclusive program or spread across multiple sessions. By the end of this course, participants will have a solid foundation in core techniques, empowering them to confidently tackle straightforward research tasks and gain valuable skills and experience.
Who should attend
This course is ideal for:
Individuals with no previous knowledge of user research.
Those who need to start conducting user research independently.
Anyone looking to build a strong foundation in user research techniques.
Our participants typically work as UX designers, Product designers, Product Owners, Business Analysts, Marketing executives, Agile Coaches, Scrum Masters, etc.
If you already have experience in user research, we recommend considering our "Improvers Course" for more advanced insights and skills.
Curriculum
Introductory module:
Navigating user Research and Differentiating It from Market Research
In this opening module, we demystify the world of user research, helping you distinguish it from market research. We'll lay the groundwork by introducing you to the essential 5-step user research process.
Core Module:
Mastering the User Research Process: From Brief to Insight
Building on the foundation set in the introductory module, our core module guides you through the 5 essential steps of the user research process. You'll gain the key skills and knowledge needed for efficient and successful user research execution:
Defining the Research Brief: Learn how to craft a focused research brief that guides your investigation.
Selecting and Preparing Research Activities: Explore methods for selecting and preparing effective research activities.
Conducting Research and Real-time Data Collection (Fundamentals): Gain hands-on experience in conducting research activities and collecting data as you go, mastering the fundamentals.
Data Collation and Analysis (Techniques and Tools): Discover techniques and tools for collating and analyzing research data effectively.
Sharing Research Insights: Gain expertise in clear and persuasive presentation and efficiently store your research data, findings, and insights to drive organizational impact.
Course options: Intro only, separate modules, intensive
Choose the path that suits you best. Our introductory module is perfect for those simply looking to grasp the fundamentals of user research for better collaboration with researchers and understanding their work and findings. If you find it relevant and useful, you can then take the Core Module, which will equip you with tools and skills to conduct research yourself.
If you're looking to build a solid foundation in one go, enroll in our 2-day intensive course, which includes both the introductory and core modules.
User Research Fundamentals - Introductory Module standalone (Ref. URM1)
Perfect for those looking to master the fundamentals of user research, collaborate efficiently with researchers and understand better activities and findings.
Available in person or remote (real-time, not pre-recorded).
Duration: 3 hours, in a single session with brief breaks.
Fee: 149€ inc. VAT
(114.73€ exc. VAT, USD $125).
NEXT COURSE DATE:
Friday 27 October 2023,
1.45pm-4.45pm Ireland time (8.45am-11.45am EST)
Location: Remote (Zoom) or on-site at Platform 94 (formerly the Galway Technology Center), Mervue Business Park, Galway, Ireland
User Research Fundamentals - Core module standalone
(Ref. URM2)
Requires previous participation to the introductory module and some preparation ahead of the course.
Available only remotely (real-time, not pre-recorded).
Duration: 9 hours over 3 remote sessions (real-time, not pre-recorded), duration 3 hours each.
Fee for the full module: 990€ including VAT
(805€ exc. VAT).
2 days User Research Fundamentals intensive course combining both modules (Ref. URFI)
Learn it all in one go.
Available in-person only.
Duration: 2 consecutive days, typically 9:30am-5pm.
Fee: 1190€ including VAT (916.30€ exc. VAT)
Certificate of completion
A digital certificate will be provided after full attendance of the course, ready to be added to, for example, LinkedIn.
A printed version will be handed over to participants of the in-person courses or mailed for online participants.