About US AND ouR WORK

Director, Innovation Management Expert

With over 15 years of experience in driving digital transformation, and a further 10+years as a UX designer for the biggest brands, Sophie has a proven track record of solving complex business challenges in highly regulated industries like Pharma and Government—where getting it wrong is simply not an option.

Sophie’s approach is always rooted in getting a deep understanding of both the big picture and the intricate details, and focusing on solving underlying issues and not cosmetic imperfections. She combines advanced Design Thinking with rigorous business model validation, tackling projects from multinational pharmaceutical companies navigating Medical Device certification (Sophie is a certified SaMD practionner) to improving services for government departments managing sensitive data. Her work bridges the gap between cutting-edge innovation and the practical realities of regulatory compliance, ensuring that solutions are both sustainable and impactful.

Sophie founded Ezenka in 2019 to amplify her impact, offering tailored interventions that serve as "booster rockets," propelling innovation ventures through critical early stages. She works closely with your team to define, design, build, and test until there's solid market data to inform key decisions—scale, pivot, or stop. She previously ran a UX design consultancy in the UK for 13 years.

Read more about Sophie: LinkedIn, Wakelet.

Senior Consultant, AI Product Strategy & Governance Expert

Tim helps executives answer one strategic question: "How do we create an AI product strategy that delivers competitive advantage while managing data governance and ensuring adoption?"

With 20 years of experience leading cross-functional teams and turning AI product strategies into scalable, profitable initiatives, Tim combines product management rigor with strategy and governance. His work focuses on transforming AI proof-of-concepts into enterprise-level assets that align with user needs, business goals, and technical feasibility.

Having worked with startups, AWS, McKinsey’s QuantumBlack, and Fortune 500 companies, Tim has learned that successful AI products aren't just about the technology—they’re about building product strategies that integrate user needs, business viability, and technical execution.

Tim collaborates with executives who have invested millions in AI PoCs that failed to scale. He helps them develop comprehensive AI product strategies and ROI models, from business cases through MVP development to enterprise-wide implementation.

He specializes in building strategic roadmaps, validating user insights, aligning teams, and creating feedback loops that ensure measurable impact. Tim’s goal is to turn expert knowledge into systems that are accessible and scalable for anyone to use.

Office Manager

Denise is in charge of making everything run smoothly in the back office and keeping everything on time, on budget and on track - not a small task considering how much there is to be done!

We are long-time partners of Insiders Experience, helping smartly inject technology and tools into their processes to deliver exceptional adventures in Marrakech, Beaujolais and Normandy.

We imagined, designed and built Insiders a custom Dispatching tool connected to their booking system.
Read more about it at ZyDispatch.com

For the makers of Candy Crush, we co-ran a study with 50+ participants, and researched and analysed user preferences and mental models. This deep dive into key dynamics between the players and the company highlighted some known aspects and revealed other angles of engagement that were new to the stakeholders.

For the innovation branch of independent pharma industry heavyweight Boehringer Ingelheim, we piloted prototype refinement and testing with a Canadian test-user group of 120 people, working closely with the Germany-based team and USA-based product owner. The research highlighted the relationship the participants held with key knowledge and practice areas, and helped guide the design and implementation of a novel product launched in 2023.

A startup dev & design studio based in Cape Town, South Africa,  focused on helping organisations build & scale MVPs and facilitating "x-labs". Afrolabs are also providers of community & coaching support for growing tech teams.

www.afrolabs.co.za