user research done and taught 

You need user research to succeed

Have you ever heard around your organisation 'We keep an eye on analytics!' or 'Our salespeople tell us what our users need!'? It might sound familiar, yet misunderstanding users and customers can arise when we rely solely on analytics or second-hand anecdotes. Such misunderstandings can pose risks to your business. To gain deeper insights and mitigate these risks, consider investing in user research services like ours: We are a user research consultancy who also provide training courses and open classes. Our commitment to meticulous, unbiased research is designed to dissolve uncertainty, allowing stakeholders to make informed executive and strategic decisions based on reliable, real-world data.

How we can help you with user research

We conduct research on your behalf with your existing customers or users, with people who are not yet your customer or users but should or could be, or in the case of early-stage innovation projects we help you discoveer who your target market is, and increase the product-market fit. We also coach and train individuals and teams in user research processes and practices, so your organisation can continue researching users over time. 

The methodologies and frameworks we work in

We provide research that works particularly well with approaches such as Agile and Lean Product Management, Design Thinking, Continuous Discovery, Design Sprints, Lean Startup, Customer Development and Agile methodologies amongst other.

Researching your users

We run research projects to equip you with the insights you need to make confident executive and strategic decisions rooted in robust data. We customise our approach your specific needs, goals and resources, then provide you with user-friendly insights and recommendations that are straightforward to implement.

Coaching your teams aND PEOPLE

Developing a user research capability within an organisation can be quite a challenge. We can lend a hand by offering in-house coaching and training programmes that strengthen practices and processes, enhancing research proficiency throughout the entire organisation.

Teaching and training

We are training providers with a long experience in helping people learn and understand immediately applicable business skills through interesting and enjoyable classes. We have developed introductory and advanced level courses. Check our catalogue of remote and in-person classes to level-up your user research skills.