WE HELP businesses
achieve GROWTH
AND success
FROM QUALITY
user research insights
Are you getting the full picture about your users and customers?
Have you ever heard around your organisation smug voices going 'We keep an eye on analytics!' or 'Our salespeople tell us what our users need!' and continuing with "so we know very well our customers"? It might sound familiar, however have you ever consider that website analytics or anecdotes from salesteams cover only a very small part of your users and customers' real experiences, intents and purposes? And knowledge gaps and misunderstandings can generate significant risks to your business. Take Kodak, for example. Yes, the printed photos company that filed for bankruptcy in January 2012. They firmly believed that people would always want to print photos in order to display them, because that's what the people who were still buying their products told them, however Kodak ignored all the customers who stopped buying prints because digital photos had become good enough and digital photo frames were doing a good job.
To gain deeper insights and mitigate these risks, consider investing in user research services that will go unconver and detail the uncomfortable truth.
How do we know? We are a user research consultancy with a lead researcher with over 14 years experience. We also provide training courses and open classes to empower our clients into making better informed product and strategy decisions.
Our commitment is to meticulous, ethical, unbiased research that aims to dissolve uncertainty, allowing stakeholders to base their executive and strategic decisions based on reliable, traceable, real-world data.
There are more users than you think
When we speak about users, we mean...
your existing customers (who purchase),
your existing users (who use it themselves),
other product actors, such as the admin who configures users or the in-house counsel who validates that the product can be used within the organisation
people who are not yet your customer or users but should or could be,
nuances about all of the above so you can increase the fit of your product or service to their specific needs, reduce churn and increase success.
Our Key Services
- Researching users
Check our simple smart packages!
We run user research projects to equip you with the insights you need to make confident executive and strategic decisions rooted in robust data. We customise our approach to your specific needs, goals and resources, run the research from inception to analysis, provide you with user-friendly insights and recommendations that are straightforward to implement and. finally help you socialise findings internally for maximum impact.
2. Coaching teams aND PEOPLE
Developing a user research capability within an organisation can be quite a challenge. We can help make that considerably easier by providing your leaders and teams with in-house coaching and custom training programmes that strengthen practices and processes, and result in enhanced research proficiency and efficacy throughout the entire organisation.
3. Teaching and training
We are training providers with a long experience in helping people learn and understand immediately applicable business skills through interesting and enjoyable classes. We have developed open introductory and advanced level user research courses that help increase and solidy skills and competencies. Check our catalogue of remote and in-person classes to level-up your user research skills.