We are passionate about helping organisations innovate smartly and bring great products and services to the world.
We work hands-on and brain-on with your teams to ideate, co-create, test and launch breakthrough products, platforms and services, going at speed from rough ideas to in-the-hands-of-customers.
Ultimately, after our partnership, you and your teams feel genuinely empowered to run through up-scaling and to success your now innovation-infused business - without the friction, cost and pain of figuring out and failing as you go.
We adapt our execution methods to fit your organization's unique context and constraints. Whether you operate within traditional frameworks like PMI or Prince2, or embrace agile methodologies like Scrum, SAFe, or Kanban, we integrate seamlessly with your existing processes.
Our methodology toolkit includes Design Thinking, Lean Startup, Design Sprints, Customer Development, and Continuous Discovery - but we're not methodology purists. We're execution pragmatists who select and blend the right approaches to get your bold ideas into customers' hands as quickly and effectively as possible.
We believe the key is in identifying the execution method most suitable to your specific challenge, timeline, and organisational readiness. We bring the experience to know what works when, ensuring your innovation efforts deliver real business results rather than just process compliance.
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We only work in close collaboration with your teams - we know going away and coming back with a ta-da! solution is never the right approach for any business, and also want to ensure your teams gain skills to enable future innovation ventures.
We conduct our research using primarily a mixed-method approach and Grounded Theory and value particularly qualitative data. Whether the focus is exploratory, generative, formative or summative, we ensure the research aligns with the organisations objectives, risks, timelines and ultimately delivers short and long term value.
Our reports are made for businesses to action, not for scientific journals and peer reviews. We will always provide our customers with the raw data and the analysis frameworks, and will always start with the Executive Summary that we know everyone wants.
We are long-time partners of the tourism experience group behind Marrakech Insiders, Beaujolais Insiders and the 2025-launched Normandy Insiders, helping smartly inject technology and tools into their processes to deliver exceptional adventures.
We imagined, designed and built Insiders a custom Dispatching tool connected to their booking system.
Read more about it at ZyDispatch.com
For the makers of Candy Crush, we co-ran a study with 50+ participants, and researched and analysed user preferences and mental models. This deep dive into key dynamics between the players and the company highlighted some known aspects and revealed other angles of engagement that were new to the stakeholders.
For the innovation branch of independent pharma industry heavyweight Boehringer Ingelheim, we piloted prototype refinement and testing with a Canadian test-user group of 120 people, working closely with the Germany-based team and USA-based product owner. The research highlighted the relationship the participants held with key knowledge and practice areas, and helped guide the design and implementation of a novel product launched in 2023.
In March 2025 at Agile India in Bengaluru, our director Sophie Freiermuth gave a talk:
Scrum & Lean Startup in Action: Design to Delivery in 6 Months of a Custom Dispatching Solution.
She shared how a small, focused team helped a tourism business grow fast—with a dispatching tool highly tailored to their operations and needs.
It’s a real case of applying exactly what we preach:
Align to on-the-ground reality of operations
Commit to shipping
Keep the user front and centre
#AgileIndia 2025