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THE TEAM
THE TEAM
Sophie Freiermuth (on the left with the glasses) is the Director of Ezenka, which she founded in 2019 to offer her user research expertise in the form of consultancy, research and training services. Sophie has been a user researcher for more than 14 years, working with organisation of all sizes and remits, and researching world-wide in English and French, and accidentally in German, Spanish and Portuguese. She is also an experienced trainer who thrives on passing on her knowledge and expertise and growing the community with savvy and well trained practitioners. Read more about Sophie: LinkedIn, Wakelet.
Denise Kelly (on the right) is in charge of making everything run smoothly in the back office and keeping everything on time, on budget and on track (not a small task considering how much there is to be done!).
Meet us in person:
Meet us in person:
We are based in Galway at Platform 94, a Centre of Excellence for international scaling technology businesses.
We are available world-wide for research in any language or culture, with the support of our extensive network of international partners.
OUR WORK, EXPLAINED
OUR WORK, EXPLAINED
At Agile India 2019 in Bangalore, Sophie shared how to conduct User Research in an agile environment.
Our methodologies and frameworks
Our methodologies and frameworks
We conduct research using primarily a mixed-method approach and Grounded Theory and value particularly qualitative data. Whether the focus is exploratory, generative, formative or summative, we ensure the research aligns with the organisations objectives, risks, timelines and ultimately delivers short and long term value.
We adapt our project management and research methodology to work optimally for your organisation, whether it operates using traditional business management frameworks or approaches such as Agile (scrum), Lean Product Management, Design Thinking, Continuous Discovery, Design Sprints, Lean Startup, Customer Development, Squads and Guilds and more.
We conduct our research involving stakeholders as much or as little as they'd like, depending on priorities and capacity.
Our reports are made for businesses to action, not scientific journals and peer reviews. We will always provide our customers with the raw data and the analysis framework, and will always start with the Executive Summary that we know everyone wants.
Read more in About User Research
OUR CLIENTS
OUR CLIENTS
We deliver entry-level courses in UX design in partnership with the UX Training Institute, a robust and trustworthy educational provider based in Dublin. We design and deliver specialised user research courses ourselves.
For the makers of Candy Crush, we researched and analysed user preferences and their mental models. This deep dive into key dynamics between the players and the company highlighted some known aspects and revealed other angles of engagement that were new to the stakeholders. Conducted with 50+ participants, this study was conducted with a service designer.
For the innovation branch of a pharma industry heavyweight, we organised and conducted long-term product research with a Canadian test-user group of 120 people, working closely with the Germany-based team and USA- based product owner. The research highlighted the relationship the participants held with key knowledge and practice areas, and helped guide the design and implementation of a novel product.
global PARTNERS
global PARTNERS
UK based UX design consultancy Baguette UX is our partner for user experience design and product design services in addition to our user research services. Full disclosure: it was founded by our Director, Sophie Freiermuth, in 2012!
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