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WE HELP businesses
Are you SURE YOU'RE REALLY getting the full picture about your users and customers?
Are you SURE YOU'RE REALLY getting the full picture about your users and customers?
Have you ever heard around your organisation smug voices going 'We keep an eye on analytics!' or 'Our salespeople tell us what our users need!' and continuing with "so we know very well our customers"? It probably sounds familiar, however have you ever consider that website analytics or anecdotes from sales teams cover only a very small part of your users and customers' real experiences, intents and purposes, and that maybe they were captured in a very biased way?
Knowledge gaps and misunderstandings generate significant risks to business. Take Kodak, for example. Yes, the printed photos company that filed for bankruptcy in January 2012. They firmly believed that people would always want to print photos in order to display them, because that's what the people who were still buying their products told them, however Kodak ignored all the customers who stopped buying prints because digital photos had become good enough and digital photo frames were doing a good job.
To gain deeper insights and mitigate risks, consider investing in user research services that will go uncover and detail the uncomfortable truth.
How do we know? We are an Irish user research consultancy whose lead researcher has over 14 years of international research experience in topics from mobile games to credit cards to medicine and pharma. We also provide user research training courses and classes to empower teams and leaders into making better informed product and strategy decisions.
Our commitment is to meticulous, ethical, unbiased research that aims to dissolve uncertainty, allowing stakeholders to base their executive and strategic decisions based on reliable, traceable, real-world data.
There are more users than you think
There are more users than you think
When we speak about users, we mean...
your existing customers (who purchase),
your existing users (who use it themselves),
ancillary users, such as the admin who configures users or the in-house counsel who validates that the product can be used within the organisation
people who are not yet your customer or users yet should or could be,
nuances about all of the above so you can increase the fit of your product or service to their specific needs, reduce churn and increase success.
Our Key Services
Our Key Services
- Researching users
Check our simple project packages to start fast!
We run your user research projects and uncover for you the insights you need to make confident executive and strategic decisions rooted in robust data.
We customise our approach to your specific needs, goals and resources, run the research and analysis, provide you with user-friendly insights and recommendations that are straightforward to implement and finally we help you socialise findings for maximum impact.
2. Coaching teams and individual contributors
2. Coaching teams and individual contributors
Developing a user research capability within an organisation can be quite the challenge. We can help make that considerably easier by providing your leaders and teams with in-house coaching and custom training programmes that level-up skills, strengthen practices and processes, and result in enhanced research proficiency and efficacy throughout the entire organisation. Better research means better data which means it's easier to take better strategic decisions.
3. Teaching and training
3. Teaching and training
We are training providers with a long experience in helping people of all backgrounds and learning styles discover user research techniques and acquire immediately applicable business skills through informed, interesting and enjoyable classes.
We offer introductory and advanced level user research courses, remote and in-person.
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