User Research fundamentals COURSE

Curriculum

• Introductory module:
  Navigating user Research and Differentiating It from Market Research

In this opening module, we demystify the world of user research, helping you distinguish it from market research. We'll lay the groundwork by introducing you to the essential 5-step user research process.

• Core Module:
  Mastering the User Research Process: From Brief to Insight 

Building on the foundation set in the introductory module, our core module guides you through the 5 essential steps of the user research process. You'll gain the key skills and knowledge needed for efficient and successful user research execution:

• • 1. Defining the Research Brief: Learn how to craft a focused research brief that guides your investigation.

    2. Selecting and Preparing Research Activities: Explore methods for selecting and preparing effective research activities.

    3. Conducting Research and Real-time Data Collection (Fundamentals): Gain hands-on experience in conducting research activities and collecting data as you go, mastering the fundamentals.

    4. Data Collation and Analysis (Techniques and Tools): Discover techniques and tools for collating and analyzing research data effectively.

    5. Sharing Research Insights: Gain expertise in clear and persuasive presentation and efficiently store your research data, findings, and insights to drive organizational impact.