Demystifying User Research
A decision maker's guide
This 4 minutes read cuts straight to the chase of what is user research, offering business leaders and decision-makers a clear, straightforward understanding of this expert domain.
We've written this guide to specifically strip away the complexity, presenting a clear overview, practical insights and real-life mini case studies that showcase how understanding your customers can drive phenomenal business success. Perfect for those eager to make informed, impactful decisions in a competitive market, this guide will empower you with the knowledge to efficiently leverage user research in your organisation.
In the world, translation can be a problem
In the business world, there's user research
Mini case study: Instagram
So how does User Research work?
Mini case Study: Groupon
How robust is user research, compared to analytics for example?
Mini case study: Avon
The place of user research in an organisation's product strategy
Embracing user research is embracing a journey of discovery and success.
Your best next step
If you'd like to know more about what user research could deliver for your organisation or products, we are offering you a free, no-obligation 30-minute one-off confidential consultation to discuss your unique needs and questions.
This is an opportunity to see how tailored user research can fit in with your business strategy and processes, and drive success.
No strings attached, no heavy sales pitch – just an exploratory conversation to unlock new possibilities, all under a confidentiality and non disclosure agreement for peace of mind.